![]() ![]() You can also utilize downloadable guides to increase traffic to your website. Not only will the testimonials appear on your homepage, but you may also include them in your email signature for added impact. Including testimonials to your website can enhance its credibility and attract more business. They let you know where your website ranks, who clicked on it, and what their conversion rate was. They act as the ideal sales funnel, converting visitors into leads through straightforward calls-to-action.Ĭampaign tracking links are another useful resource that helps you monitor the success of your advertising campaigns. Landing pages are essential elements of any website, and Carrot provides plenty of them to help you expand your business. These websites are built on the WordPress platform, making it an easy way to get your website up and running quickly without hiring a web developer from scratch.įurthermore, users have the freedom to add prewritten customizable content which helps make websites appear more genuine and rank higher in search engine results. With ready-made websites optimized for increased visibility, quality traffic generation, and lead generation, users can quickly get started on their marketing initiatives. Again, every theme has been tested and optimized to rank and convert.Ĭarrot (formerly OnCarrot) is a web-based software designed to assist real estate investors and agents build or expand their trade online. There are about a half-dozen “themes” you can choose to give your site a look you love. Once you do that, you can change the theme color to match your logo. The first task will probably be to add your logo to the header of the site. Of course, it will do better if you perform some light customization. The site includes hooks, calls to action, and prominent opt-in buttons to gather leads. The system then automatically builds you a website using a structure that has been tested and proven to convert, optimized to rank. Once you create your oncarrot account and initiate the “Build New Site” process, you simply pick what types of leads you want the site to attract, enter some basic information about your brand (company name, contact info, etc.) and click “Create My Site.” The introductory materials describe their native website builder as an easy-to-learn “drag and drop” design tool.Īctually, a “one-click website builder” is a better description. What real estate professional has the time? They went into business to work with property, not become full-time bloggers. A big part of promoting a website is constantly adding content, in the forms of new blogs, videos, articles, etc. Entrepreneurs who think it will be “easy” to save a few bucks building their own website on Wix may discover that they are spending all their time as techies and none of their time actually “doing real estate.” When it comes to DIY sites built on Wix, Squarespace, et al, investors and agents face the problem of “right job, wrong tool.” The sites built by these web tools aren’t SEO-optimized right out the gate, nor is it obvious how to create a “customer journey” within the site-one that converts visitors into leads.ĭIY web-builder tools are quicker to learn and more user-friendly than learning to write HTML from scratch … but there is still a learning curve. I may receive a small commission at no extra cost to you. If you make purchases through links on this post. ![]() ![]() Note: I have an affiliate relationship with Carrot. ![]()
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